8-figure account · Multi-category · Amazon.com
$3M per month managed through a price war
An established seller facing aggressive competitors kept rank and revenue stable with coordinated pricing, ranking and PPC strategy.
- $3M
- monthly revenue managed
- Ongoing
- Timeframe
Before
- Declining rankings under competitive pricing
- Aggressive competitor tactics on main ASINs
- Separate teams for pricing and PPC
After
- Rankings defended on core keywords
- Revenue stable through the price war
- One coordinated plan across pricing, ranking and ads
The challenge
Competitors undercut on price and attacked the brand's keywords. Rank started to slip on the ASINs that drove most of the revenue.
What we did
- 1Daily keyword rank monitoring across the catalogue to catch movement early.
- 2Pricing and ranking strategies developed per ASIN and coordinated with the PPC team.
- 3Defensive campaigns on brand and top keywords, offensive campaigns only where margin allowed.
The result
Revenue stayed stable at roughly $3M per month through the price war while rank on core keywords was defended without sacrificing margin.
Services used
Amazon Account ManagementMarketing Strategy & Consulting
Shall we talk about your Amazon potential?
Free, no obligation. A senior specialist reviews your account and shows you where profit is hiding.