Industries
Category rules the strategy.
Repeat-purchase categories need different advertising than one-off purchases; technical products need different listings than lifestyle products. Six categories we know well.
Amazon advertising for beauty and cosmetics brands
Beauty is one of Amazon's most competitive and most expensive categories to advertise in. We manage it like a subscription business: win the first purchase at break-even, earn the margin on repeat.
Amazon advertising for home and kitchen brands
Home and kitchen is Amazon's largest category by catalogue size. Winning it means managing hundreds of ASINs by margin, not by revenue, and getting variations and images right.
Amazon advertising for sports and outdoor brands
Sports and outdoor demand moves with seasons and weather. We plan budgets on demand curves, build spec-complete listings and use video to show products in use.
Amazon advertising for pet supplies brands
Pet supplies is a repeat-purchase category with loyal buyers. We treat the first sale as customer acquisition and manage advertising on lifetime value, not on a single order's ACoS.
Amazon advertising for electronics and accessories brands
Electronics buyers search by model and compatibility. We build keyword and product-targeting campaigns around that behaviour and keep listings compliant in every marketplace.
Amazon advertising for food and beverage brands
Food on Amazon is won on pack size, repeat purchase and compliance. We set up multipacks that carry FBA fees, build Subscribe & Save demand and keep listings within food labelling rules.
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