PPC turnaround · Sports & Outdoors · Amazon.de
Thin margins to top-spot ranking in four months
Proper listing optimisation and advanced keyword research moved a stagnant listing to the top spot for its best-converting keyword.
- #1
- organic position
- 4 months
- Timeframe
Before
- High ACoS eating the entire margin
- Weak organic rank, page 2 to 3
- Generic listing copy, no A+
After
- Top organic spot for main keyword
- ACoS halved
- Conversion rate up on the same traffic
The challenge
The brand had been paying for traffic that did not convert. Keywords in the listing were broad and the campaigns targeted search terms with volume but no purchase intent.
What we did
- 1Keyword research from brand analytics and search term reports to find the terms that actually converted.
- 2Rewrote title, bullets and backend terms around those keywords and added A+ Content.
- 3Restructured campaigns into exact-match profit campaigns with bids tied to margin.
The result
Over four months the listing climbed to the top spot for its main keyword. Paid sales became cheaper as conversion improved, and organic sales took over the majority of revenue.
Services used
Listing & Catalogue OptimizationAmazon PPC Management
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