Ranking recovery · Home & Kitchen · Amazon.com
From rank #125 to #20 in one week
A product bleeding money at 100%+ ACoS recovered its organic position with a combined PPC, chatbot and external traffic push.
- 3x
- organic sales per day
- 7 days
- Timeframe
Before
- Organic rank #125 for main keyword
- 5 organic sales per day
- $50/day ad spend at 100%+ ACoS
After
- Organic rank #20
- 15 organic sales per day
- ACoS back under break-even
The challenge
A previously ranked product had slipped after a stock-out. Advertising alone was too expensive to buy the rank back: every paid sale lost money and organic velocity kept falling.
What we did
- 1Rebuilt exact-match campaigns on the three keywords with the highest conversion history and paused everything else.
- 2Ran a ManyChat flow fed by Facebook ads to drive full-price, keyword-attributed sales from an external audience.
- 3Used Helium 10 rank tracking daily and shifted budget to whichever keyword moved fastest.
The result
Within seven days the product reached page one for its main keyword and organic sales tripled. Ad spend was then stepped down over the following two weeks while rank held.
Shall we talk about your Amazon potential?
Free, no obligation. A senior specialist reviews your account and shows you where profit is hiding.