Brand scale · Beauty · Amazon.com + .ca
20% target ACoS held while revenue grew
A well-known brand needed growth without losing control of advertising costs. A Traffic → Sales → Reviews framework delivered both.
- 20%
- target ACoS held
- 6 months
- Timeframe
Before
- Flat sales
- Rising ad spend
- No clear ACoS target per product
After
- 20% ACoS held across the catalogue
- Revenue up
- Review velocity improved
The challenge
The brand wanted to scale but previous attempts had pushed ACoS above margin. Spend had grown faster than sales.
What we did
- 1Set a 20% ACoS target and built the campaign structure to hold it per product.
- 2Traffic → Sales → Reviews: drive qualified traffic, convert it, then use reviews to improve conversion further.
- 3Monthly review of which ASINs could take more spend at target and which needed listing work first.
The result
Revenue grew while the 20% ACoS target was held. Growth came from conversion gains and review velocity, not from higher spend per sale.
Services used
Amazon PPC ManagementListing & Catalogue Optimization
Shall we talk about your Amazon potential?
Free, no obligation. A senior specialist reviews your account and shows you where profit is hiding.