Glossary
A+ Content
Rich media modules on the product page for Brand Registry owners, replacing the plain-text description.
Definition
A+ Content is free for Brand Registry owners and typically lifts conversion by a few percent to double digits depending on the category. Modules include image-and-text blocks, comparison charts across your range, standard images and a brand story carousel that appears on every product.
Premium A+ adds video, interactive hotspots, carousels and larger modules; it is free for brands that meet Amazon's requirements (approved brand story on all ASINs, several published A+ pages in the last year).
The comparison chart is the module that works hardest: it keeps shoppers inside your range instead of sending them to competitors.
How we use it
A+ is part of every listing we build. We test modules through Manage Your Experiments and prioritise comparison charts and objection-handling images.
Get my free auditDoes A+ Content help ranking?
Not directly; A+ text is not indexed for search. It helps ranking indirectly through conversion rate, which is a strong ranking signal.
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