Glossary
Brand Registry
Amazon's program for trademark owners that unlocks brand tools, content formats and protection.
Definition
Enrolment requires a registered or pending trademark in the marketplace's country (EUIPO for the EU, USPTO for the US, CIPO for Canada). Once enrolled, the brand gets A+ Content, Brand Store, Sponsored Brands and Display, Brand Analytics (search term data), Manage Your Experiments, Vine and tools to report counterfeits and control listing content.
Brand Registry also gives authority over the product detail page: without it, other sellers' contributions can overwrite your titles and images.
How we use it
Brand Registry is a prerequisite for most of what we do. If a client lacks a trademark we start the application in parallel with the account audit.
Get my free auditHow long does Brand Registry take?
With a pending or registered trademark, enrolment usually completes within days. Trademark registration itself takes months, which is why we start early.
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