Glossary
Sponsored Display
Self-service display ads on and off Amazon, targeted by product, audience or past shopping behaviour.
Definition
Sponsored Display shows image or video ads on Amazon product pages, in the shopping feed and on third-party sites and apps. Targeting options: products and categories (like Sponsored Products), views remarketing (shoppers who viewed your or similar products), purchases remarketing and Amazon audiences (in-market, lifestyle).
It is the entry point to retargeting for brands below the Amazon DSP budget threshold, with no minimum spend and a cost-per-click or cost-per-thousand-impressions model. ROAS is typically lower than search ads because it works higher in the funnel.
How we use it
Views remarketing with a 30-day window is in nearly every account we run; it recovers shoppers who compared and left at a low cost per order.
Get my free auditSponsored Display or Amazon DSP?
Sponsored Display until display budget passes roughly 5,000 € a month and you need finer audience control, frequency caps or off-Amazon reach. Then DSP.
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