Industries
Amazon advertising for pet supplies brands
Pet supplies is a repeat-purchase category with loyal buyers. We treat the first sale as customer acquisition and manage advertising on lifetime value, not on a single order's ACoS.
Pet food, treats, litter and supplements are consumables: a buyer who likes the product reorders for years. That changes the maths. We set acquisition ACoS targets per product based on repeat rate and Subscribe & Save share, which often justifies spending above break-even on the first order.
The category is crowded with private labels, so differentiation happens in the listing: ingredient transparency, breed and size guidance, vet or nutrition claims within Amazon's rules, and A+ that compares the range. Sponsored Display retargeting of past buyers keeps reorder rates high at low cost.
Pet products face feed and food regulation in the EU and ingredient labelling rules; our Berlin team keeps listings compliant across marketplaces.
At a glance
- Acquisition ACoS set on lifetime value
- Subscribe & Save share as a core KPI
- Retargeting past buyers for reorders
- EU feed and labelling compliance
What we do
Services for this market
FAQ
Common questions
How do you measure success in pet supplies?
Repeat purchase rate, Subscribe & Save share and TACoS over 90 days. A single-order ACoS says little about a consumable business.
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