Industries
Amazon advertising for beauty and cosmetics brands
Beauty is one of Amazon's most competitive and most expensive categories to advertise in. We manage it like a subscription business: win the first purchase at break-even, earn the margin on repeat.
Beauty CPCs are among the highest on Amazon and brand loyalty is strong, so generic keyword campaigns often run above break-even. The economics only work when repeat purchases are built in: Subscribe & Save, cross-sell within the Brand Store and Sponsored Display retargeting of past buyers.
Listings decide in this category. Ingredient callouts, before-and-after imagery within Amazon's rules, A+ comparison modules across the range and video on the main image slot move conversion more than any bid change. We run Manage Your Experiments continuously on beauty catalogues.
In the EU, beauty brings cosmetics regulation (CPNP notification, responsible person), claims limits and packaging EPR. Our Berlin team keeps listings compliant so they stay live during peak season.
At a glance
- First purchase at break-even, margin on repeat
- Subscribe & Save and retargeting built in
- Continuous A/B tests on images and A+
- EU cosmetics compliance handled
What we do
Services for this market
FAQ
Common questions
What ACoS is normal for beauty on Amazon?
Generic terms often run 30 to 45 percent in competitive sub-categories; brand terms under 10 percent. We judge beauty accounts on TACoS and repeat rate rather than ACoS alone.
Can you help with Premium Beauty or Luxury Beauty?
Yes. We support applications and manage gated listings, with the pricing and content requirements those programs carry.
Shall we talk about your Amazon potential?
Free, no obligation. A senior specialist reviews your account and shows you where profit is hiding.