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sellercoup

Amazon PPC Management

Campaigns managed to profit, not to spend.

We build and run your Sponsored Products, Sponsored Brands, Brands Video and Sponsored Display campaigns with one target: more contribution margin per unit sold. Bids follow your margins, budgets follow performance, keywords follow data.

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<10%
True ACoS target
5x+
ROAS we aim for
14 days
to restructured campaigns

Scope

What is included

  • Campaign architecture

    Clean structure by product, match type and intent. Auto campaigns for discovery, exact campaigns for profit, defensive campaigns for brand terms.

  • Bid and placement management

    Bids start conservative to collect data, then adjust to product margin. Top-of-search, product page and rest-of-search multipliers set from placement reports.

  • Keyword and search term management

    Weekly harvesting of converting search terms, negative keywords to stop waste, competitor and category conquesting where margin allows.

  • Budget allocation

    Daily and monthly budgets at campaign, portfolio and account level so no more is spent than is available and no profitable campaign runs dry.

  • Sponsored Brands and Video

    Headline, store spotlight and auto-playing video ads on search results and Fire TV to own branded shelf space.

  • Reporting you understand

    Monthly report with True ACoS, TACoS, organic vs. paid split and the next month's plan. A 30-minute strategy call is included.

How we work

How we work

  1. 01

    Analyse your data

    Search term reports, placement reports, brand analytics and margin per ASIN. Nothing changes until we know where the money goes.

  2. 02

    Set the strategy

    Efficiency or growth per product. True ACoS targets per ASIN, not one account-wide number.

  3. 03

    Time it right

    Seasonality, Prime Day, Q4 and stock levels decide when to push and when to protect.

  4. 04

    Adjust continuously

    Bids weekly, structure monthly, strategy quarterly. You see every change in the report.

FAQ

Questions about this service

Do you use bid automation software?

We use software for data pulls and rule-based bid changes, but every rule is set and reviewed by the specialist who owns your account. No black box.

What is True ACoS?

Ad spend divided by the sales that the ads actually caused, including the organic lift, not only attributed sales. It is the number that tells you whether advertising makes you money.

Can you take over existing campaigns?

Yes. We audit them first, keep what performs and restructure the rest in stages so sales do not drop during the transition.

ACoS · TACoS · ROAS · Break-even ACoS · Sponsored Products · Sponsored Brands · Sponsored Display · Amazon DSP

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Shall we talk about your Amazon potential?

Free, no obligation. A senior specialist reviews your account and shows you where profit is hiding.

Request my free analysis Book a 20-minute call