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Amazon DSP & Retargeting

Win back the shoppers who almost bought.

Sponsored Display and Amazon DSP let you follow shoppers who viewed your product, your competitors' products or your category across Amazon, Fire TV, Twitch and third-party sites. We run both, with the same profit discipline as search ads.

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Views → Sales
retargeting windows up to 90 days
On + Off
Amazon inventory
No minimum
for Sponsored Display

Scope

What is included

  • Sponsored Display

    Product, category and audience targeting with views and purchases remarketing. Available without DSP minimums.

  • Amazon DSP

    Programmatic display and video with Amazon's first-party shopping signals, in-market and lifestyle audiences.

  • Audience strategy

    Retargeting, competitor conquesting, cross-sell to existing buyers and new-to-brand prospecting, each with its own budget and target.

  • Creative

    Responsive e-commerce creatives and custom banners that pass Amazon's creative review the first time.

  • Measurement

    New-to-brand share, detail page views, add-to-carts and halo sales reported alongside search campaigns.

How we work

How we work

  1. 01

    Qualify

    DSP makes sense from around 5,000 € monthly display budget. Below that we start with Sponsored Display.

  2. 02

    Build audiences

    Pixel-free: audiences come from Amazon's own shopping behaviour, so no cookie banner is needed for your site.

  3. 03

    Launch and learn

    Two to four weeks of testing by audience and creative.

  4. 04

    Scale

    Budget flows to the audiences with the lowest cost per new-to-brand sale.

FAQ

Questions about this service

Is DSP worth it for a small brand?

Usually not below 5,000 € per month in display budget. Sponsored Display gives most of the retargeting benefit with no minimum.

ACoS · TACoS · ROAS · Break-even ACoS · Sponsored Products · Sponsored Brands · Sponsored Display · Amazon DSP

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Shall we talk about your Amazon potential?

Free, no obligation. A senior specialist reviews your account and shows you where profit is hiding.

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