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sellercoup

Marketing Strategy & Consulting

An Amazon strategy built for your brand, not a template.

Efficiency or growth? New marketplace or deeper in the current one? We start with an intensive exchange about your goals, then build a quarterly roadmap that your team or ours can execute.

Get my free audit Talk to a specialist
EU + NA
expansion from Berlin and Regina
Quarterly
roadmaps
1 team
for strategy and execution

Scope

What is included

  • Account and competitor audit

    Where you win, where you leak margin, who takes your traffic and how.

  • Marketplace expansion

    Amazon.de, .fr, .it, .es, .nl, .co.uk, .com, .ca and .com.mx. VAT, EPR, translations, logistics partners and launch plan.

  • Pricing and promotions

    Price elasticity tests, deals calendar and coupon strategy that protect margin and Buy Box.

  • Competitor conquesting

    Where to attack competitor terms and product pages, and where it is cheaper to defend.

  • In-house enablement

    Training and playbooks for your team if you prefer to run advertising yourself.

How we work

How we work

  1. 01

    Discovery

    Goals, margins, constraints and data access in one workshop.

  2. 02

    Analysis

    Two weeks of data work across advertising, catalogue, pricing and competition.

  3. 03

    Roadmap

    Prioritised quarterly plan with owners, budgets and expected impact.

  4. 04

    Execution and review

    We execute, or coach your team, and review results every month.

FAQ

Questions about this service

Can we hire you only for strategy?

Yes. Strategy and expansion projects are available as fixed-scope engagements without ongoing management.

ACoS · TACoS · ROAS · Break-even ACoS · Sponsored Products · Sponsored Brands · Sponsored Display · Amazon DSP

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Shall we talk about your Amazon potential?

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Request my free analysis Book a 20-minute call