Marketplaces · amazon.ca
Selling and advertising on Amazon.ca
Amazon.ca is smaller than Amazon.com but less competitive, with lower CPCs and loyal Prime shoppers. Our Canadian team runs it as its own marketplace, not as a copy of the US account.
Canadian shoppers search in English and French, pay in CAD and face fewer competing offers in most categories than US shoppers. That makes Amazon.ca a profitable marketplace for brands that give it proper listings, bilingual where it matters, and campaigns built on Canadian search data instead of US keyword lists.
Fulfilment is the first decision: NARF (remote fulfilment from US inventory) is fast to start but expensive and slow for the customer; FBA Canada needs Canadian inventory, a non-resident importer setup and GST/HST registration. We model both against your margin.
Advertising on Amazon.ca costs less per click than in the US, but search volumes are lower, so campaign structure must be tighter: fewer, more precise keywords, exact match on the terms that convert, and budgets that respect the smaller daily demand.
At a glance
- Lower CPCs and competition than Amazon.com
- English and French-Canadian listings
- NARF vs FBA Canada modelled on margin
- Managed from Regina, Canada
- Marketplace
- amazon.ca
- Language
- English / Français
- Currency
- CAD
What we do
Services for this market
FAQ
Common questions
Do I need French listings on Amazon.ca?
Not technically, but Quebec is about a quarter of the Canadian market and shoppers there search in French. For most brands a French-Canadian listing version pays for itself quickly.
Should I use NARF or FBA Canada?
NARF to test demand with no Canadian inventory; FBA Canada once sales justify it, because Prime delivery speed and lower fees improve conversion and margin. We help with the switch.
Results from similar accounts
Other marketplaces
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