Marketplaces · amazon.de

Selling on Amazon.de, Germany

Amazon.de is the largest marketplace in Europe and the second-largest Amazon marketplace worldwide. Our Berlin team runs advertising, listings and account operations for the German market natively.

Get my free audit Talk to a specialist

Amazon.de serves Germany, Austria and part of Switzerland. German shoppers search precisely and price-consciously, read reviews more closely than US shoppers and respond strongly to Prime availability. Translated US listings regularly lose here against weaker products with better German copy.

Advertising on Amazon.de is cheaper than Amazon.com in most categories, but competition for German brand keywords is dense. We build campaigns by search intent, defend brand terms cheaply and use Sponsored Brands Video where categories are decided visually.

Operationally, Amazon.de involves VAT registration or OSS, the German packaging act (LUCID) and EPR, GPSR product safety data, Pan-EU decisions and German return rules. We coordinate these with your tax adviser and keep the account compliant.

At a glance

Largest EU marketplace, reaches Austria too
German listings written by natives, not translated
Packaging act, EPR and GPSR handled
Berlin team in the shoppers' time zone

Marketplace: amazon.de
Language: Deutsch
Currency: EUR

What we do

Services for this market

Amazon PPC Management

We build and run your Sponsored Products, Sponsored Brands, Brands Video and Sponsored Display campaigns with one target: more contribution margin per unit sold. Bids follow your margins, budgets follow performance, keywords follow data.

Listing & Catalogue Optimization

Advertising is only as good as the page it lands on. We rewrite titles, bullets, descriptions and backend search terms around the keywords that convert, then build A+ Content and a Brand Store that turn one-time buyers into repeat customers.

Amazon Account Management

Give your Amazon seller account the attention it deserves. One senior team handles listings, advertising, brand protection, cases and growth planning, and reports to you monthly.

All services

FAQ

Common questions

Do I need a German VAT number to sell on Amazon.de?

If you store inventory in Germany (FBA), yes. Shipping from another EU country under the OSS scheme can be enough. We decide this together with your tax adviser.

How is advertising on Amazon.de different from Amazon.com?

Lower CPCs in most categories but smaller search volumes and a stronger focus on brand and product terms with umlauts and compound words. Keyword sets must be researched in German, not translated.

Can I serve all of Europe from Amazon.de?

Yes, through Pan-European FBA or the European Fulfilment Network. We check which marketplaces pay at your margin and build listings and advertising per country.

Results from similar accounts

Other marketplaces

Shall we talk about your Amazon potential?

Free, no obligation. A senior specialist reviews your account and shows you where profit is hiding.

Request my free analysis Book a 20-minute call