Marketplaces · amazon.it
Selling and advertising on Amazon.it
Italy is a fast-growing Amazon marketplace with low advertising costs and shoppers who strongly prefer Italian copy. It pairs naturally with Spain as the second expansion wave after Germany and France.
Italian e-commerce has grown faster than most of Europe in recent years and Amazon.it is its centre. Competition is thinner: many categories still have few brands with proper Italian listings, which means organic rank is easier to win with native copy and complete attributes.
Advertising CPCs on Amazon.it are among the lowest of the big European marketplaces. We use that to establish rank early with exact campaigns on Italian keywords and defend it cheaply, while keeping ACoS well under the levels tolerated in Germany.
Italy requires Italian VAT handling under Pan-EU or OSS and EPR registration for packaging (CONAI) and electronics. Delivery expectations are met through Pan-EU inventory placement; we monitor stock levels in the Italian fulfilment centres.
At a glance
- Fast-growing marketplace with thin competition
- Native Italian listings and keywords
- Among the lowest CPCs in Europe
- CONAI and EPR coordinated
- Marketplace
- amazon.it
- Language
- Italiano
- Currency
- EUR
What we do
Services for this market
FAQ
Common questions
Is Amazon.it worth adding for a mid-size brand?
Usually yes, as a second wave with Spain: low advertising costs and little competition offset the smaller market. Pan-EU makes the logistics marginal once Germany runs.
Results from similar accounts
Other marketplaces
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